Decrease in sales of cigarettes in the USA compels manufacturers to be interested in nicotinic chewing elastic bands

Reynolds American has decided to earn on desire of smokers to throw an addiction
The American manufacturer of cigarettes second for sales volumes, company Reynolds American which is letting out such marks as Camel and Pall Mall, intend to be engaged seriously in sale of the means helping smokers to struggle with an addiction.
As informs edition The Wall Street Journal, with that end in view the American tobacco giant carries on negotiations for acquisition of the Swedish company Niconovum making a chewing elastic band and sprays, containing nicotine. These products allow smokers to receive regularly necessary doses of nicotine, having refused inhalation of a harmful cigarette smoke.
In case of successful end of the transaction which volume is estimated approximately in 30 million euro, табакозаменители should meet with approval of the American Management under the control of a foodstuff and medical products, only after that they can get on a counter.
Many American tobacco companies already are engaged in pharmaceutical business, however Reynolds becomes the first, selling means on struggle against smoking. It, by the way, not the first attempt of the company to sell to smokers табакозаменители, earlier Reynolds has started manufacture снюса Camel – chewing tobacco.
Purchase Swedish Niconovum is attempt from outside Reynolds to struggle with falling of consumption of tobacco in the USA. About 1998 volumes of cigarette sales in America decrease on the average on 2 % a year. Recently the entered interdiction for smoking in public places will strike on profits of the tobacco companies even more – by estimations Fitch Ratings, in 2009 falling of demand for cigarettes will make in the USA from 5 to 7 %.